As a third-generation Hungry Howie’s franchisee, 27-year-old Rebecca Shannon is set to open her very first Hungry Howie’s restaurant as sole franchisee in Monroe, Mich. In this first-person essay, Shannon shares insights as a Gen-Z franchisee including why she decided to invest in a franchise, ways she’s tapping into her digital fluency, and embracing a purpose-driven approach to franchising.
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