Pizza Industry

Hungry Howies Customer opening up a pizza box

Learn About the Booming Pizza Industry

There’s no two ways around it: everyone loves pizza. The global pizza industry has a forecasted market value of $222.5 billion and an expected CAGR of 4.5% by 2032. In 2023, the U.S. pizza category was estimated at $46 billion, and Hungry Howie’s was #8 in pizza sales nationally.
(Source: Technomic Pizza Consumer Trend Report 2024)

Fast Facts About the Pizza Industry

  • Americans eat 23 pounds of pizza every year

  • Over three billion pizzas are sold annually in the United States

  • Most Americans eat pizza three times a month

  • Chain pizza restaurants outsell independent pizzerias by $7 billion

  • Major pizza chains account for roughly 50% of U.S. pizza sales

Young mother holding her daughter while enjoying hungry howie's pizza

Fast Facts About the Pizza Industry

Young mother holding her daughter while enjoying hungry howie's pizza

  • Americans eat 23 pounds of pizza every year

  • Over three billion pizzas are sold annually in the United States

  • Most Americans eat pizza three times a month

  • Chain pizza restaurants outsell independent pizzerias by $7 billion

  • Major pizza chains account for roughly 50% of U.S. pizza sales

Why Choose A Pizza Franchise?

I’ve loved Hungry Howie’s growing up. I like the hours of the pizza business, the flexibility of the pizza business, and the people in the pizza business. I’m familiar with the Hungry Howie’s brand, and I enjoy promoting it. I would love to see it grow even further, and I want to be a part of that in the future. That’s why I chose to become a Hungry Howie’s franchisee.


I chose to become a Hungry Howie’s franchisee mainly because I’m a fan of the product. I grew up eating Hungry Howie’s, loved the flavored crust, and just loved the pizza industry—the hustle and bustle of it. Honestly, I’m not so sure that I chose Hungry Howie’s as much as Hungry Howie’s chose me.


I grew up in a family environment, and Hungry Howie’s has that same family vibe. It just felt natural for me to, after saving my nickels and dimes, make my very first true investment in this brand.

The best part about being a franchisee with Hungry Howie’s is the people that surround you. I really love my team at the store. I really love Hungry Howie’s core values, and I’ve truly found a family in Hungry Howie’s.

I love how hands-on the training was. It was definitely more encompassing than I thought. I went through training with a couple of existing franchisees, so a lot of time was spent on me since I’m new. I’ve never been in the pizza business or operated a store before, so they put a lot of time into showing me the back end of things, and it really helped me.


The marketing is done really well. They were very helpful when we were first opening. We asked for extra POS kits, extra flyers, and menus, and they delivered. All in all, it’s been very easy to work with them.

I really like the culture, the way all the processes work, and how they communicated support. Everything was very welcoming. I’ve been through a lot of training programs, and they gave me everything I needed to be successful. I was very happy with that.

Make Your Mark in a $46 Billion Industry

It’s true that there are many options to choose from in the pizza industry. As the inventors of Flavored Crust® pizza, we have developed a strong and loyal customer base. The foundation of our business is built on great operations and service. With our focus on the customer experience, Hungry Howie’s stands out from the pack. Our business model gives franchisees the support, business tools, and competitive advantage they need to thrive.

We have optimized our service model to allow consumers the choice of delivery or carryout to best suit their needs. Our Howie Rewards® loyalty program builds customer frequency and drives sales. We customize local marketing plans to help franchise owners promote trial and build sales within their local trade area. Best of all, our franchise owners benefit from business management tools that provide the real-time store-level data they need to make informed decisions. The numbers don’t lie.

The top 25% of our franchised stores reported an AUV of over $1.2 million*, and our average AUV across franchised stores is more than $850,000.**

Invest In A Growing Industry

The pizza industry is a smart investment, and franchising with Hungry Howie’s helps you to make the most of it.
Start a conversation today when you fill out our online inquiry form.

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