Portfolio Diversification Through Pizza: A Data-Driven Analysis of Hungry Howie’s Investment Fundamentals

Diversification is a cornerstone of smart investing, and the QSR pizza sector offers a unique safeguard against unpredictable shifts in other industries. Hungry Howie’s, founded in 1973 in Taylor, Michigan, has grown into a 500+ unit franchise across 19 states. With an over 50-year legacy, Hungry Howie’s it one of the most established players in the pizza market.

Hungry Howie’s Investment Fundamentals

The initial investment for a Hungry Howie’s franchise ranges from $358,903-$519,295, with a franchise fee of $25,000. This positions Hungry Howie’s as a more accessible entry point compared to larger pizza chains.

The Hungry Howie’s franchise AUV (average unit volume) exceeds $1.2M* for the top 25% of franchised stores in 2024, demonstrating strong revenue potential.

Brand Differentiation

Hungry Howie’s introduced Flavored Crust® pizza, a product innovation that continues to set them apart from competitors, in 1985. This differentiation drives customer loyalty, repeat sales, and higher ROI.

Operational Efficiency

Franchisees benefit from franchise support systems including training, supply chain management, and marketing. This reduces operational inefficiencies and supports multi-unit ownership strategies, which are increasingly popular among investors seeking scalability.

Portfolio Diversification Benefits

Investing in Hungry Howie’s provides:

Stable consumer demand in the $50B U.S. pizza market
Affordable entry costs compared to other QSR brands
Scalable growth opportunities through territory development agreements
Strong ROI potential backed by franchise AUV performance data

Ready to diversify your portfolio with Hungry Howie’s proven investment fundamentals? Get started today.

*Based on Gross Sales of the top performing 25% (or 68 units) of Hungry Howie’s Franchised Units that were open for the entire 52-week period from January 1, 2024 through December 29, 2024. Franchised Units means all Hungry Howie’s Units that were open and reported sales for the entire fiscal year, and excludes units in the State of Florida affiliated units, units which opened or closed during the above fiscal year, units which are not obligated to and do not report sales to us, and units closed for more than ten consecutive days during the above fiscal year due to a force majeure event.  The Franchised Units are in 20 states and have reasonably similar operations as those being offered for sale. See Item 19 of Hungry Howie’s 2025 Franchise Disclosure Document for additional information.

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*Based on Gross Sales of the top performing 25% (or 68 units) of Hungry Howie’s Franchised Units that were open for the entire 52-week period from January 1, 2024 through December 29, 2024. Franchised Units means all Hungry Howie’s Units that were open and reported sales for the entire fiscal year, and excludes units in the State of Florida (see footnote***), affiliated units, units which opened or closed during the above fiscal year, units which are not obligated to and do not report sales to us, and units closed for more than ten consecutive days during the above fiscal year due to a force majeure event.  The Franchised Units are in 20 states and have reasonably similar operations as those being offered for sale. See Item 19 of Hungry Howie’s 2025 Franchise Disclosure Document for additional information.

**Based on Gross Sales of the top performing 50% (or 136 units) of Hungry Howie’s Franchised Units that were open for the entire 52-week period from January 1, 2024 through December 29, 2024. Franchised Units means all Hungry Howie’s Units that were open and reported sales for the entire fiscal year, and excludes units in the State of Florida (see footnote***), affiliated units, units which opened or closed during the above fiscal year, units which are not obligated to and do not report sales to us, and units closed for more than ten consecutive days during the above fiscal year due to a force majeure event.  The Franchised Units are in 20 states and have reasonably similar operations as those being offered for sale. See Item 19 of Hungry Howie’s 2025 Franchise Disclosure Document for additional information.

***Locations in Florida are franchised to independent owners and operators by HH Pizza, Inc.   

This website is for informational purposes only. Any statements or information contained herein is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. 

Hungry Howie’s locations are franchised to independent owners and operators by Hungry Howie’s Pizza & Subs, Inc. located at 30300 Stephenson Highway, Suite 200, Madison Heights, Michigan 48071 248-414-3300. However, stores located in the state of Florida are franchised by HH Pizza, Inc. located at 2109-D Main Street, Dunedin, Florida, 34698 727-734-8800.. Inquiries received for development opportunities in Florida by Hungry Howie’s Pizza & Subs, Inc. will be forwarded to HH Pizza, Inc. which is solely responsible for the offer or sale of any franchises in the State of Florida. 

STATE OF CALIFORNIA: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUE APPROVAL, RECOMMENDATION, OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HERIN IS TRUE, COMPLETE, AND NOT MISLEADING. 

If you are having trouble using this website with a screen ready or other device due to a disability, email: franchising@hungryhowies.com for assistance. 

 ©2025 Hungry Howie’s Pizza & Subs, Inc.  All rights reserved.  Hungry Howie’s and its related marks are trademarks of Hungry Howie’s Pizza & Subs, Inc. Use of the trademarks in the State of Florida are under license to HH Pizza, Inc. Pepsi, the Pepsi logo and related marks are trademarks of PepsiCo. 

Portfolio Diversification Through Pizza: Hungry Howie’s Investment Fundamentals