No one has to convince Patrick Shannon, a Hungry Howie’s Pizza multi-unit franchisee, that local marketing is worth his time and money. Since opening his first store in 1996 with wife and business partner Carole, Shannon has seen local marketing prove its value time and again. That’s not to say that he ignores the national marketing materials or campaigns from Hungry Howie’s and is quick to take advantage of what the fran-chisor has to offer.

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